Chunks of who we are
For their first big campaign in Brazil we had to show what Ben&Jerry's is really made of.
We had to show brazilians what this chunkyness was all about, not only the icecream is full of delicious chunks of cookies and brownies, but the brand has spectacular chunks of humanity, fight for LGBTQ+ rights, environmental responsibility and much more.
So to tell all of these stories we created three animated films to transport consumers into the ludic, maximalistic magical world of Ben&Jerry's.
We had to show brazilians what this chunkyness was all about, not only the icecream is full of delicious chunks of cookies and brownies, but the brand has spectacular chunks of humanity, fight for LGBTQ+ rights, environmental responsibility and much more.
So to tell all of these stories we created three animated films to transport consumers into the ludic, maximalistic magical world of Ben&Jerry's.
